Tuesday, August 12, 2014

"Close Reading" R Us & the Protocols of Distance

Franco Moretti coined the term "distant reading" in 2000 to indicate a type of literary analysis that subsequently became greatly facilitated by computer tech, I've just come across a use of "close reading" for a type of analysis that has become greatly facilitated by computer tech (emphasis mine):
The new knowledge environments of the digital age are often described as places where we are all closely read, with our buying habits, our location, and intimate details of our identities available to advertisers, online merchants, the government, and others through our use of the Internet.

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