More to the point, world literature is a phenomenon of the southern United States. The 11 southern states contained only 14 percent of the nation’s population, but they accounted for half of our adopters. True, there were world literature courses that didn’t use any anthology, while others might assign one of our rivals and therefore wouldn’t show up in our statistics. But despite these caveats (Norton has over 80 percent market share), it was clear that world literature was thriving in the South, unsettling any easy generalization about red states and blue.
The popularity of world literature in the South was so surprising to me -- and to pretty much everyone I have talked to -- that I decided to visit some of our adopters. When I asked them why their institutions were so invested in world literature, they explained that while many coastal elite universities had given up on Great Books courses during the canon wars, the more conservative southern colleges had held onto them. But gradually those institutions transformed what originally would have been Western literature courses into world literature courses. (This account dovetailed with another result from the surveys: a separate anthology of Western literature was losing adopters, and we have since decided to phase it out).
More than fiction:
H/t Jonathan Goodwin:The interests of students in the South also dovetail with another feature of world literature: the importance of religious texts. Our current understanding of literature as fiction is recent. Anthologies of world literature, which cover 4,000 years, use a much wider definition -- namely, significant writing, including religious, philosophical and political texts. The Buddha and Socrates are as important as Virgil or Shakespeare.
Professors in Alabama are often lady huntresses, but they teach world literature. An unexpected surprise. A scholar changes his views: https://t.co/dAhrvAD0Zr— Jonathan Goodwin (@joncgoodwin) December 13, 2017