Jill Lepore has a fascinating article in The New Yorker about an IP (intellectual property) squabble over Barbie and Bratz dolls, which do billions of dollars in business. Yes, tells us a bit about the history of copyright, which is at issue in several law suits she discusses. But the article also discusses sexual harassment and feminism. Here's two paragraphs near the end:
The final sentence: "Mattel owns Barbie. MGA owns Bratz. And corporations still own the imaginations of little girls."Empowerment feminism is a cynical sham. As Margaret Talbot once noted in these pages, “To change a Bratz doll’s shoes, you have to snap off its feet at the ankles.” That is pretty much what girlhood feels like. In a 2014 study, girls between four and seven were asked about possible careers for boys and girls after playing with either Fashion Barbie, Doctor Barbie, or, as a control, Mrs. Potato Head. The girls who had played with Mrs. Potato Head were significantly more likely to answer yes to the question “Could you do this job when you grow up?” when shown a picture of the workplaces of a construction worker, a firefighter, a pilot, a doctor, and a police officer. The study had a tiny sample size, and, like most slightly nutty research in the field of social psychology, has never been replicated, or scaled up, except that, since nearly all American girls own a Barbie, the population of American girls has been the subject of the scaled-up version of that experiment for nearly six decades.#MeToo arises from the failure of empowerment feminism. Women have uncannily similar and all too often harrowing and even devastating stories about things that have happened to them at work because men do very similar things to women; leaning in doesn’t help. There’s more copying going on, too: pornography and accounts of sexual harassment follow the same script. Nobody writes anything from scratch. Abandoning structural remedies and legislative reform for the politics of personal charm—leaning in, dressing for success, being Doctor Barbie—left women in the workplace with few choices but to shut up and lean in more and to dress better. It’s no accident that #MeToo started in the entertainment and television-news businesses, where women are required to look as much like Barbie and Bratz dolls as possible, with the help of personal trainers, makeup artists, hair stylists, personal shoppers, and surgeons. Unfortunately, an extrajudicial crusade of public shaming of men accused of “sexual misconduct” is no solution, and a poor kind of justice, not least because it brooks no dissent, as if all that women are allowed to say about #MeToo is “Me, too!” The pull string wriggles.