We’ve heard about Oprah the entrepreneur, Oprah the celebrity, Oprah the champion of holistic medicine and the enabler of anti-vaccine paranoia, even Oprah the neoliberal (don’t ask). But though she is entrepreneurial and rich, Oprah is not Jeff Bezos; though she is famous, she is not the Rock; though she has elevated various dubious approaches to wellness, she is not Gwyneth Paltrow.Instead, her essential celebrity is much closer to the celebrity of Pope Francis or Billy Graham. She is a preacher, a spiritual guru, a religious teacher, an apostle and a prophetess. Indeed, to the extent that there is a specifically American religion, a faith tradition all our own, Oprah has made herself its pope. [...]But in between secularism and traditionalism lies the most American approach to matters of faith: a religious individualism that blurs the line between the God out there and the God Within, a gnostic spirituality that constantly promises access to a secret and personalized wisdom, a gospel of health and wealth that insists that the true spiritual adept will find both happiness and money, a do-it-yourself form of faith that encourages syncretism and relativism and the pursuit of “your truth” (to borrow one of Oprah’s Golden Globes phrases) in defiance of the dogmatic and the skeptical alike. [...]
because the divide between blue-state spirituality and red-state spirituality is much more porous than other divisions in our balkanized society, and the appeal of the spiritual worldview cuts across partisan lines and racial divides. (Health-and-wealth theology is a rare pan-ethnic religious movement, as popular among blacks and Hispanics as among Americans with Joel Osteen’s skin tone, and when Oprah touts something like “The Secret,” the power-of-spiritual-thinking tract from the author Rhonda Byrne, she’s offering a theology that’s just Osteen without Jesus.) Indeed, it may be the strongest force holding our metaphysically divided country together, the soft, squishy, unifying center that keeps secularists and traditionalists from replaying the Spanish Civil War.