WTF? Melania's jacket–who's the audience and what's she saying to them?

Melania's jacket: I REALLY DON'T CARE, DO U?
Melania's spox: "It's a jacket. There was no hidden message.”
Trump: There's a hidden message to the Fake News Media.
Melania: 🤐 https://t.co/PXg3donD70

— Ezra Klein (@ezraklein) June 21, 2018