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Friday, August 3, 2018

Unthinking (the Economist has gone Zen)

Ian Leslie, Non Cogito, Ergo Sum, The Economist, May/June 2012:
Unthinking is the ability to apply years of learning at the crucial moment by removing your thinking self from the equation. Its power is not confined to sport: actors and musicians know about it too, and are apt to say that their best work happens in a kind of trance. Thinking too much can kill not just physical performance but mental inspiration. Bob Dylan, wistfully recalling his youthful ability to write songs without even trying, described the making of “Like a Rolling Stone” as a “piece of vomit, 20 pages long”. It hasn’t stopped the song being voted the best of all time.

In less dramatic ways the same principle applies to all of us. A fundamental paradox of human psychology is that thinking can be bad for us. When we follow our own thoughts too closely, we can lose our bearings, as our inner chatter drowns out common sense. A study of shopping behaviour found that the less information people were given about a brand of jam, the better the choice they made. When offered details of ingredients, they got befuddled by their options and ended up choosing a jam they didn’t like. [...]

Researchers from Columbia Business School, New York, conducted an experiment in which people were asked to predict outcomes across a range of fields, from politics to the weather to the winner of “American Idol”. They found that those who placed high trust in their feelings made better predictions than those who didn’t. The result only applied, however, when the participants had some prior knowledge.

This last point is vital. Unthinking is not the same as ignorance; you can’t unthink if you haven’t already thought. Djokovic was able to pull off his wonder shot because he had played a thousand variations on it in previous matches and practice; Dylan’s lyrical outpourings drew on his immersion in folk songs, French poetry and American legends. The unconscious minds of great artists and sportsmen are like dense rainforests, which send up spores of inspiration.

2 comments:

  1. "A study of shopping behaviour found that the less information people were given about a brand of jam, the better the choice they made. When offered details of ingredients, they got befuddled by their options and ended up choosing a jam they didn’t like."

    I wonder if you can account for cultural phenomena like Q Anon (conspiracy theory)in the same way. The dark side of flow/ absorption, where it becomes an immediately rewarding escape.

    An impulse buy.

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    Replies
    1. Well, conspiracy theory is certainly a way of simplifying the world.

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