Sinikka Parviainen, William Pyle, Measuring Rally Effects Under Authoritarianism: Evidence from Russiaʼs War in Ukraine, Munich Society for the Promotion of Economic Research - CESifo GmbH, August 2026.
Abstract: Measuring politically sensitive attitudes in authoritarian settings is difficult because ex- pressions of political support may reflect repression and social pressure as much as genuine belief. We propose a complementary approach: using responses to questions that are not themselves politically sensitive to provide indirect evidence about politically sensitive attitudes. Using subjective well-being (SWB), we ask whether within-person changes in life satisfaction, after accounting for changes in material and personal circumstances, can provide evidence of incorporation into a wartime national project. Drawing on more than a decade of panel data from the Russian Longitudinal Monitoring Survey (2013–2024), we find that life satisfaction rises significantly following Russia’s 2022 invasion of Ukraine. Gains are initially larger among ethnic Russians and smaller in Moscow and St. Petersburg, consistently larger in military-industrial regions, and sharply lower among those nearest the front. This theoretically patterned heterogeneity is difficult to reconcile with generalized social-desirability bias and is consistent with differentiated wartime incorporation. By 2024, rising non-response and attenuating subgroup differences suggest that the informational value of SWB may deteriorate over time.
From the Introduction:
How can politically sensitive attitudes be measured when citizens believe they cannot safely reveal them? The problem is particularly acute in authoritarian regimes, where repression, self-censorship, and social pressure complicate the interpretation of survey responses. It becomes even more difficult during war, when expressions of support for the state may reflect social expectations of patriotic solidarity and strategic conformity as much as genuine belief. Under these conditions, conventional survey measures of support for political leaders or government policy provide an uncertain guide to underlying attitudes.
Existing efforts to address this problem have focused largely on improving the measure- ment of politically sensitive attitudes themselves. Indirect questioning techniques, including list and endorsement experiments, seek to make truthful responses less risky (Bullock, Imai, and Shapiro 2011; Blair and Imai 2012). These methods have substantially advanced the study of authoritarian public opinion, but they continue to measure politically sensitive attitudes through survey items whose purpose is to recover those attitudes. We take a different approach, asking whether responses to questions that are not themselves politically sensitive can sometimes provide indirect evidence about politically sensitive attitudes.
The intuition is that politically sensitive attitudes may manifest themselves in ways that extend beyond explicit political expression. They may shape how individuals experience and evaluate their lives, producing psychological outcomes that respondents have little reason to perceive as political. If these downstream consequences are less susceptible to strategic misrepresentation than direct expressions of political support, they may provide complementary evidence about those attitudes. We test this idea using subjective well-being (SWB).
Wartime rally effects provide a particularly demanding setting in which to evaluate this argument. Existing work typically identifies such effects through increases in support for political leaders or governments, despite longstanding concerns that these measures are espe- cially vulnerable to social desirability pressures in authoritarian settings (Hale 2022; Kizilova and Norris 2024). Because questions about life satisfaction do not ask respondents to evaluate political leaders or government policy directly, they may be less vulnerable to the strategic distortions that complicate the interpretation of conventional approval measures. At the same time, life satisfaction may respond to the same feelings of collective purpose and national sol- idarity that underlie genuine rally effects. We therefore ask whether SWB, after accounting for its material and personal determinants, can serve as an indirect indicator of incorporation into a wartime national project.
H/t Tyler Cowen .









