Where Are Memes? [Again] [And again]

Another bump, from Nov 20, 2019, in which a take back the suggestion I'd inserted then. This comment is again flush right, but in blue Helvetica.

I’d originally posted this on July 24, 2010. I’m thinking about these things again so I’m reposting it along with comments inserted in italics and flush against the right margin.

Back in 1996 I published a long article, Culture as an Evolutionary Arena (link to downloadable PDF), in the, alas, now defunct, Journal of Social and Evolutionary Systems. In that article I introduced the notion of units of cultural inheritance with these paragraphs:

Following conversations with David Hays, I suggest that we regard the whole of physical culture as the genes: the pots and knives, the looms and cured hides, the utterances and written words, the ploughshares and transistors, the songs and painted images, the tents and stone fortifications, the dances and sculpted figures, all of it. For these are the things which people exchange with one another, through which they interact with one another. They can be counted and classified and variously studied.

What then of the ideas, desires, emotions, and attitudes behind these things? After all, as any college sophomore can point out, words on a page are just splotches unless apprehended by an appropriately prepared mind, one that knows the language. Pots and knives are not so ineffable as runes and ideograms, but they aren't of much use to people who don't know how to use them, that is, to people whose minds lack the appropriate neural "programs". Surely, one might propose, these mental objects and processes are the stuff of culture.

What I in fact propose is that we think of these mental objects and processes as being analogous to the biologist's phenotype just as the physical objects and processes are analogous to the genotype. Properly understood, these mental objects and processes are embodied in brain states (cf. Benzon and Hays 1988). Thus we have the whole of physical culture interacting with the inner cultural environment to produce the various mental objects and activities which are the substance of culture.

Richard Dawkins has proposed the term "meme" for the units of the cultural genotype, but proposes no special term for the cultural phenotype, though he recognizes the necessity of distinguishing the two (Dawkins 1982, pp. 109 ff., see also Dawkins 1989, pp. 189 ff.). Following more or less standard anthropological usage, I offer "psychological trait", or just "trait", as a term designating phenotypical units or features. Note, however, that Dawkins places memes in the brain and traits in the external world, which is just the opposite of what I am doing.

I have maintained that position until quite recently, say a week or two ago. I am now considering abandoning that conception. But first, a little more about how I further developed it. 

In my 2001 book on music, Beethoven’s Anvil, I developed that idea with respect to music, arguing that the neural ‘trace’ (trajectory in neural state space) of musical performances is a cultural phenotype while the memes are those aspects of musical sound around which individuals coordinate their music-making activities. I further developed this idea only a few weeks ago in a series of posts I wrote as background to a post I did for the National Humanities Center on cultural evolution.

Specifically, I developed this notion using so-called Rhythm Changes as my main example (see this post, and then this one [1]). By Rhythm Changes I mean the harmonic structure of George Gershwin’s “I Got Rhythm.” The phrase itself has become a term of art in the jazz world; any reasonably competent jazz musician can jam on Rhythm Changes. In that series of notes, however, I took the further step of extending this approach to language and, by implication, to all of culture, not just music. Here’s what I said in my discussion of language:

The question before us is: How do we conceptualize the memetic elements of language? In glossing the emic/etic distinction in a comment to John Wilkins I remarked that (now I’m simply repeating that comment) the distinction originates in linguistics, in the distinction between phonetics and phonemics. The former is about the psychophysics of speech sound while the latter is about phoneme systems. These are obviously very closely related matters, but they aren’t the same. We tend to perceive the speech stream as consisting of discrete sound entities, syllables and phonemes; this is the domain of phonemics. But the speech signal is, in fact, continuous. If you look at a sonogram of some chunk of speech, you don’t draw a series of vertical lines through it separating one phoneme from another; nor can you snip a tape recording into phoneme-long or syllable-long segments and reassemble it into something that sounds like natural speech. The aspects of the speech stream which are phonemically active differ from one language to another, which is why foreign languages all sound like “Greek.” Independently of the fact that you don’t know what the words mean or how the syntax works, you can’t even hear the phonemes in the speech stream.

Now, that’s the distinction I’m after, between phonemes and the raw speech stream. That’s the distinction I drew in my discussion of music (third post). Phonemes are those properties of the speech stream that are linguistically active.

In thinking about this over the last week or two I’ve begun to suspect that things would work out fine if I reversed my old position and put memes in the head and phenotypes out there in the world. In this view, then, memes are sensorimotor schemas, or aspects of such schemas, with/through which we perceive objects and events in the physical world. And cultural phenotypes are objects and events in the world.

Well, maybe not quite that. Take music. Let’s think of the physical performance, the waves of music out there in the world, as the phenotype. The whole thing, in a lump. So it’s out there as a phonetic object. The memes (which I’m now calling coordinators) can still be emic attributes of that object, in keeping with my current terminology. They can be said to be painted on that phonetic object so as to cover it in an envelope or package (again, terms in my current lexicon for cultural evolution). And, I suppose if we’re going to do this, then we can think of the psychological process, the route, as it were, from coordinators to sense organs through perception, cognition, and motoric guidance of muscles – the whole transit through the mind/brain – that corresponds to the biological process of development from genes to phenotype, which, of course, takes place in interaction with the environment.

Do I believe this? Let’s see.

Perhaps it (now) makes sense to talk about the “fit” between the envelope of coordinators and the physical phenotype. Hmmm... But then, what term do I use for that physical phenotype? And what do I do with the term phantasm, which I’d been using for “the mental act occasioned by a package or envelope of coordinators”? And Cultural Being? Problems, problems!

If we accept that suggestion then books that are no longer read, musical scores that are no longer performed, recordings no one listens to, paintings no one cares about, and so forth, those are phenotypic entities on a conceptual foot with works currently in circulation and use. But if we say, as I had done in the first version of this document, that the cultural phenotype exists only as a living process, a trajectory, in the (collective) brain, that problem goes away. Those unread texts, those abandoned recordings, etc., are just packages or envelopes of coordinators that cease to be active.

But...they could be activated at any time. Sir Gawain and the Green Knight is a good example. The text is from the 14th century, but was lost until the early 19th century. Now it is taught regularly in college and in high school. It has become, once again, a living text.

This solves one rather odd problem in my previous conception. Consider a musical performance where there are, say, 125 people present. Just how they’re divided between performers and audience is irrelevant. What’s relevant is that we have 125 different brains processing the music. Since I’d identified the cultural phenotype with a neural event, does that mean that we’ve got 125 phenotypes, one for each person present? To be sure, we can index them to the one event in the external physical world that they all share, but still, this seems rather odd. Alternatively, do we think of the phenotype as one collective event, which is perhaps not so odd given the discussion in chapters 2, 3, and 4 of Beethoven’s Anvil? We have to think about that collective event anyway, but it’s no longer clear to me that we need to assign such events the phenotype role in an evolutionary account of human culture.

Why, then, did I ever adopt such an odd formulation? For one thing, it’s always been clear to me that the environment to which culture must adapt is the collective psyche of a cultural group.

Yes.

That environment is realized in the brains of the individuals in the group, taken as a collective entity. If that’s the environment, I reasoned, then the thing that thrives or dies in that environment, i.e. the phenotype, must be in that environment, no? Well no, all that’s necessary is that it be closely coupled to that environment. The mechanisms of human perception guarantee that and the specific “points” of coupling are the memes.

Hmmmm...Is that how it works? I note that this is REALLY tricky stuff. It requires careful formulation and close attention to details. Details details details!

Another thing that was certainly on my mind is all the talk of memes flitting about from brain to brain and even, in some cases, hijacking brain space against the biological interests of individuals. Such talk is OK for informal chitchat, as is talk of selfish genes, but it’s useless for serious intellectual work. By sticking the memes in the external world, as properties of things and events, I eliminated the possibility of such idle nonsense.

OK. But of course idle nonsense comes in many varieties. There’s still plenty to go around.

The fact of the matter is, alas, those who insist on talking idle nonsense about culture will do so regardless of how I think of memes. They aren’t my audience. My audience, whoever it is, is going to have to put up with an account that insists on psychological reality. Not only that, on neuropsychological reality. And that precludes notions of ideas hopping from one head to another quite independently of whether or not culture is conceived under the aegis of an evolutionary process involving the selective retention of (that is, repetition of) phenotypes and random variation among memes (culturally conditioned perceptual schemas, or aspects thereof).

In any case, under my conception, memes are not a new and heretofore unidentified class of entities — as they are in Robert Aunger’s embarrassing The Electric Meme. Rather, they are entities that have already been talked about as cultural codes of one sort or another. Identifying them as memes simply assimilates those codes to an evolutionary dynamic.

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[1] I have since developed those two posts into a published article:  William Benzon, “Rhythm Changes” Notes on Some Genetic Elements in Musical Culture, Signata 6, Annales des Sémiotiques /Annals of Semiotics: Sémiotique de la musique / Music and Meaning. Per Aage Brandt and José Roberto do Carmo Jr., eds. Presses Universitaires Liège, 2015, pp. 271-285, http://www.academia.edu/23287434/_Rhythm_Changes_Notes_on_Some_Genetic_Elements_in_Musical_Culture.