Facebook's Metaverse, Ho Hum, WTF!

From Ethan Zuckerman, Hey, Facebook, I Made a Metaverse 27 Years Ago, The Atlantic, October 29, 2021:

The metaverse Zuckerberg shows off in his video doesn’t have to solve those problems. He’s promising future technologies that are five to 10 years off. But it still looks like junk. The fire in his fireplace is a roughly rendered glow. His superhero secret lair looks out over a paradise island that’s almost entirely static. There’s the nominal motion of waves, but none of the foliage moves. It’s tropical wallpaper pasted to virtual windows. The sun is setting behind Zuckerberg’s left shoulder, but he’s being lit from the right front. Even with a bajillion dollars to invest in a video to relaunch and rename his company, Zuckerberg’s team is showing just how difficult it is to create a visually believable virtual world.

But that’s not the problem with Zuckerberg’s metaverse. The problem is that it’s boring. The futures it imagines have been imagined a thousand times before, and usually better. Two old men chat over a chessboard, one in Barcelona, one in New York, much as they did on Minitel in the 1980s. There’s virtual Ping-Pong and surfing, you know, like on a Wii. You can watch David Attenborough nature documentaries, like you do on Netflix. You can videoconference with your workmates … you know, like you do every single day.

Zuckerberg isn’t building the metaverse because he has a remarkable new vision of how things could be. There’s not an original thought in his video, including the business model. Thirty-eight minutes in, Zuckerberg gets serious, talking about how humbling the past few years have been for him and his business. Remember, he’s not humbled by the problem of Russian disinformation, or the spread of anti-vax misinformation, or the challenge of how Instagram affects teen body image. No, he’s humbled by how hard it is to fight against Apple and Google. [...]

Facebook can claim originality in at least one thing. Its combination of scale and irresponsibility has unleashed a set of diverse and fascinating sociopolitical challenges that it will take lawmakers, scholars, and activists at least a generation to fix. If Facebook has learned anything from 17 years of avoiding mediating those conflicts, it’s not apparent from the vision for the metaverse, where the power of human connection is celebrated as uncritically as it was before Macedonian fake-news brokers worked to sway the 2016 election.

How will a company that can block only 6 percent of Arabic-language hate content deal with dangerous speech when it’s worn on an avatar’s T-shirt or revealed at the end of a virtual fireworks display? Add monetization to the problems of content moderation—who gets to make money off a digital hate-speech T-shirt?—and Facebook’s oversight board is going to be very, very busy. [...]

The metaverse isn’t about building perfect virtual escape hatches—it’s about holding a mirror to our own broken, shared world. Facebook’s promised metaverse is about distracting us from the world it’s helped break.