Opening paragraphs:
Way back in 2006, I posted a long piece on the increasing prominence of animated features being released each year. This was in the infancy of the blog, and the entry shows it–few photos, inserted as thumbnails. We only gradually worked up to our format of posting plenty of illustrations. By contrast this current contribution offers plenty of visual pleasure.
Basically I argued three points. First, that by their nature animated films would tend to be among the highest-quality films in any given year, despite their relatively small number in those days.
My argument laid out some reasons for this high quality. First, the fact that animated films were perforce thoroughly planned in pre-production, meaning that every detail was carefully considered. This means that relatively few inadequate scenes are reworked in production. Live-action films these days tend to be heavily dependent on shooting lots of coverage and making many decisions in the editing stage. Not true of animated films. Similarly, the soundtrack is recorded in advance and the images animated to sync with it. Hence the sound is meticulously planned. The voice actors record their voices and leave, usually not hanging around to try and change their scenes during shooting or fluffing lines and thus requiring multiple retakes of scenes.
My second point addressed the opinion, widely circulating in the trade press, that the spread of animation, and particularly digital animation, was a mistake. I quoted a recent Screen International article: “Much has been made this year of the seeming over-saturation of studios’ computer-generated titles, with critics and analysts pointing to growing movie-goer apathy.” I pointed out that such a claim didn’t fit the facts: “As a proportion among the total number of films made, CGI’s box-office successes seem fairly high compared to live-action films.”
My third point was that American distributors did not know how to market films from abroad, so that Ghibli and Aardman titles did not get nearly the audiences they deserved. Since then the distributor GKIDS has shown that it’s possible, at least for a relatively small company, successfully to release such films. They currently offer films with eleven best-animated feature Oscar nominations (with one win, Spirited Away), having gained distribution rights to Ghibli films, previously controlled by Disney.
Since I wrote that entry, the number of animated films, mostly digital, released yearly has sharply increased. And the disproportionate number of those animated films that appear among the top hits of the year continues to demonstrate that people are not apathetic. The spread of streaming services, combined with the decline of theatrical attendance during the pandemic, make it difficult to judge the success of films. Going back to 2019, where it’s a bit easier to judge, the top ten films included two animated successes, Toy Story 4 and Frozen II. An additional two were in the top twenty, How to Train Your Dragon: The Hidden World and The Secret Life of Pets 2. Animated films did not make up 20% of all films released, but that’s the portion of the top twenty they occupied.
I followed up that entry with one that found additional evidence that animated features were doing well, including the fact that Ice Age: The Meltdown was, though not the top box-office film of 2006, the most profitable film of that year.
So many developments have occurred in the world of feature animation since that first post that I decided to write an update.
Thompson then goes on to make a head-to-head comparison of Oscar-nominated live-action and animated films between 2002 and 2022. Her conclusion:
Totting up the live-action vs. animation winners in this face-off, we find one recusal, one draw, five decisions in favor of the live-action winners and fourteen for the animated winner or one or more of the animated nominees. As I mentioned at the start, the figures would be quite different if I had compared all the Oscar-worthy animation awards with all the Oscar-worthy Best Picture nominees. Still, in general this comparison may suggest that animated films are unfairly treated as one of the minor categories that people don’t pay much attention to.
I’m not suggesting that the Academy change their categories or rules. There’s probably no way to boost the prestige of the Animated Feature nominees.
The point here has simply been to add some evidence to my claim that a higher percentage of animated films tend to be excellent in a way that compares favorably with the live-action films nominated in the more prestigious category. Despite this, animated films are simply not taken seriously by most people, inclined cinephiles. They are still viewed as children’s fare, despite the successful appeal to adults built into many of the titles I’ve singled out here. They are also mostly comic to some extent and often involve fantasy, while Oscar bait leans toward drama and, with rare exceptions, away from fantasy/science fiction.
The conclusion is that if you think, for whatever reason, that live-action Oscar winners and films in general have declined in the past few decades, check out some ‘toons.
Color me sympathetic. You should read the whole thing.
While you're absorbing this information, take a re-read on my post about Robert De Vany's Hollywood Economics, quantitative studies developing models that show we don't know how to predict the eventually box-office success of films. Do makers of animated films know something the rest of Hollywood does not?
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