Maria Farrell, The Prodigal Techbro, The Conversationalist, march 5, 2020:
This could almost be a response to The Social Dilemma, and maybe it is, though it doesn't mention it.
The Prodigal Tech Bro is a similar story, about tech executives who experience a sort of religious awakening. They suddenly see their former employers as toxic, and reinvent themselves as experts on taming the tech giants. They were lost and are now found. They are warmly welcomed home to the center of our discourse with invitations to write opeds for major newspapers, for think tank funding, book deals and TED talks. These guys – and yes, they are all guys – are generally thoughtful and well-meaning, and I wish them well. But I question why they seize so much attention and are awarded scarce resources, and why they’re given not just a second chance, but also the mantle of moral and expert authority.
I’m glad that Roger McNamee, the early Facebook investor, has testified to the U.S. Congress about Facebook’s wildly self-interested near-silence about its amplification of Russian disinformation during the 2016 presidential election. I’m thrilled that Google’s ex-‘design ethicist’, Tristan Harris, “the closest thing Silicon Valley has to a conscience,“(startlingly faint praise) now runs a Center for Humane Technology, exposing the mind-hacking tricks of his former employer. I even spoke —critically but, I hope, warmly—at the book launch of James Williams, another ex-Googler turned attention evangelist, who “co-founded the movement”of awareness of designed-in addiction. I wish all these guys well. I also wish that the many, exhausted activists who didn’t take money from Google or Facebook could have even a quarter of the attention, status and authority the Prodigal Techbro assumes is his birth-right.
Today, when the tide of public opinion on Big Tech is finally turning, the brothers (and sisters) who worked hard in the field all those years aren’t even invited to the party. No fattened calf for you, my all but unemployable tech activist. The moral hazard is clear; why would anyone do the right thing from the beginning when they can take the money, have their fun, and then, when the wind changes, convert their status and relative wealth into special pleading and a whole new career?
The rewards of privilege:
The only thing more fungible than cold, hard cash is privilege. The prodigal tech bro doesn’t so much take an off-ramp from the relatively high status and well-paid job he left when the scales fell from his eyes, as zoom up an on-ramp into a new sector that accepts the reputational currency he has accumulated. He’s not joining the resistance. He’s launching a new kind of start-up using his industry contacts for seed-funding in return for some reputation-laundering.
So what? Sure, it’s a little galling, but where’s the harm?
Allowing people who share responsibility for our tech dystopia to keep control of the narrative means we never get to the bottom of how and why we got here, and we artificially narrow the possibilities for where we go next. And centering people who were insiders before and claim to be leading the outsiders now doesn’t help the overall case for tech accountability. It just reinforces the industry’s toxic dynamic that some people are worth more than others, that power is its own justification.
The prodigal tech bro doesn’t want structural change. He is reassurance, not revolution. He’s invested in the status quo, if we can only restore the founders’ purity of intent. Sure, we got some things wrong, he says, but that’s because we were over-optimistic / moved too fast / have a growth mindset. Just put the engineers back in charge / refocus on the original mission / get marketing out of the c-suite. Government “needs to step up”, but just enough to level the playing field / tweak the incentives. Because the prodigal techbro is a moderate, centrist, regular guy. Dammit, he’s a Democrat. Those others who said years ago what he’s telling you right now? They’re troublemakers, disgruntled outsiders obsessed with scandal and grievance. He gets why you ignored them. Hey, he did, too. He knows you want to fix this stuff. But it’s complicated. It needs nuance. He knows you’ll listen to him. Dude, he’s just like you…
For some comments on The Social Dilemma, see this post: Facebook or freedom, Part 3: The game goes on [Media Notes, special edition #1].
No comments:
Post a Comment