One of our big findings in our study at Procter and Gamble was that AI blurred the lines between jobs. Now OpenAI has a similar finding.
— Ethan Mollick (@emollick) July 31, 2026
Organizational boundaries are becoming porous, the walls thinning. Companies are going to need to think about division of labor in a new way. pic.twitter.com/OcNtL3OdIH
This is not optional, things are getting chaotic now, and not dealing with this change won't make it go away. Plus, this could be a huge boost for both individual satisfaction & firm performance if done properly
— Ethan Mollick (@emollick) July 31, 2026
Our paper: https://t.co/9HjE0W1Ti8
OpenAI: https://t.co/21fOey4a3b
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