Brooks Barnes, Disney Is Spending More on Theme Parks Than It Did on Pixar, Marvel and Lucasfilm Combined, NYTimes, Nov. 16, 2018.
One of the most anticipated additions to Disney World is not a ride. It’s a hotel — one that will have no windows.
The still-unnamed property, code-named Project Hubble by Disney Imagineering, will simulate what it might be like to sleep on board a luxury “Star Wars” starship as it zooms through the galaxy. Every window will be a video screen offering a “space view.” Guests will be encouraged to dress in “Star Wars” costumes.
The hotel reflects a push by Disney to provide more immersive and personalized experiences. Now even your hotel stay becomes an attraction that is “unique to Disney, that you cannot get down the street,” Mr. Chapek said.
He is applying the same thinking to Disney World transportation. Instead of relying on lumbering buses to get around, for instance, people can now use the Lyft app to hail a polka-dotted S.U.V. called a Minnie Van.
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