Across 110 languages, people can describe warm colors (🟡🔴) faster than cool ones (🔵🟢). Why?

A universal: across 110 languages, people can describe warm colors (🟡🔴) faster than cool ones (🔵🟢). Why?

We create names for what we need to talk about! Warm colors are more likely to describe objects (🐅🧍‍♂️) we want to point out, cool ones describe backgrounds (🌳🌊) 1/3 pic.twitter.com/wTj727zwqC

— Ethan Mollick (@emollick) June 4, 2022

Just looking at Ingrid Sunderberg's color thesaurus you can see how many colors are simply the names of objects of that color - we label what we want to discuss. https://t.co/pKnNBCxJ1A

Here’s the first paper: https://t.co/McCni8nfEh

And the second: https://t.co/CQMjyVJ6AO 3/3 pic.twitter.com/khtO10tgO3

— Ethan Mollick (@emollick) June 4, 2022